Article summary
Why podcasts are suddenly "back"
Marco Arment argues that podcasts were never dead and have grown steadily since about 2004, so they are not really back. He says the recent coverage reflects reporters who talked to few sources, and he attributes the buzz to the Serial spin-off, Gimlet Media's funding round, and the ad broker Midroll, none of which he says shows a real jump in listeners. He concludes that podcast growth has been steady, and that the hype might even speed it up.
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