Ahrefs Brand Radar
Ahrefs' AI visibility tool: a prebuilt index of AI answers plus prompts you define yourself
Our verdict
#4 of 8 in AI visibility tools · For market-wide AI visibility data
Pros
- Shows who wins in your market before you set up a single prompt
- Search demand data beside each mention
- Looker Studio connector, API and Report Builder
Cons
- The main index refreshes monthly on a 90-day window and Ahrefs calls its metrics directional
- Strongest in English, and niche brands may be thin
- Claude checks cost eight times as much as other engines
Who should skip: Brands with little search demand, and teams that want daily answers to a fixed list of prompts.
Rankings and alternatives
AI visibility tools scores
Evaluated Nov 9, 2026 Evidence ↓- Price to track about 50 prompts 4
4/5 means: The cheapest published way to track 50 prompts costs $75 to $149 a month
Custom Prompts start at $50 a month and a check is one prompt on one platform in one location. How many prompts the $50 level includes is not stated plainly, so the score rests on the level the evidence shows.
- AI engines you can track 4
4/5 means: Seven to nine engines
Prompts are available for ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Copilot and Claude. Grok collection is paused.
- Countries and languages · counts half 3
3/5 means: A few countries on published plans, with broad coverage only on the custom plan, or multi-country tracking whose limits are unclear
Checks count per location and TechRadar's example tracks two countries, but the list of supported locations is not stated; coverage follows Ahrefs' keyword data and is strongest in English.
Rests partly on what the sources don't mention, which is a weaker signal than what they say.
- Competitors, citations and sentiment 4
4/5 means: All four views, with the gap view or the fan-out view
Competitor benchmarking with share of voice, citation analysis, sentiment, and fan-out queries that show content gaps.
- Finding the prompts worth tracking 4
4/5 means: A large database of real prompts you can browse, with topic-level volume or demand
The AI Visibility Index maps 542 million prompts modeled on real keywords, and search demand data sits beside each mention.
- Telling you what to fix 4
4/5 means: Also measures AI crawler visits or visits from AI answers (server logs, CDN or analytics)
It shows AI crawler visits in real time and finds pages AI already sends traffic to. Fan-out queries point to content gaps.
- How fresh and how real the answers are 3
3/5 means: Answers a real user would see, but refreshed every few days, only monthly in the main index, or with an opaque method reviewers question
The main index refreshes monthly on a 90-day window and Ahrefs calls metrics directional. Custom prompts run daily. A competitor reported three ChatGPT mentions against its own much higher count, and TechRadar notes imperfect classifications.
- Reports, exports and integrations 3
3/5 means: Three of the six
Report Builder, a Looker Studio connector and API access, with API and MCP access listed on the plans.
- Security and team controls 3
3/5 means: Two of the four
The Enterprise plan lists single sign-on, access management and an audit log. A SOC 2 report was not found.
Pricing
- Custom Prompts $50.00 /month Starts at $50 a month; checks are billed per prompt, platform and location.
- AI Visibility Index, one platform $199.00 /month Per index.
- AI Visibility Index, all platforms $699.00 /month Includes 2,500 custom prompt checks a month.
From the vendor’s pricing page, checked Nov 9, 2026. That page is authoritative.
Evidence and sources
AI visibility tools scores
Price to track about 50 prompts 2 quotes
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“Each prompt is checked daily on every selected platform. 5 prompts on 1 platform = 150 checks/mo. Claude consumes 8 checks per update.”
ahrefs.com/brand-radar · checked -
“Starts at $50/mo”
ahrefs.com/brand-radar · checked
AI engines you can track 3 quotes
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“Grok — Conversational AI assistant integrated with X (Twitter), focused on real-time trends and social data. (Note: Following recent policy changes by Grok, we are temporarily unable to gather new data)”
help.ahrefs.com/en/articles/11064852-what-is-brand-radar-and-how-to-use-it · checked -
“Claude is available for Custom Prompts rather than in the public index. Grok collection is paused, with historical data retained.”
techradar.com/pro/ahrefs-brand-radar-review · checked -
“Prompts – long-tail natural-language questions available for ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Copilot, and Claude.”
ahrefs.com/brand-radar · checked
Countries and languages 4 quotes
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“Tracking one prompt on one platform in one location uses 1 check.”
ahrefs.com/pricing · checked -
“At the standard one-check rate, 20 prompts checked daily across three platforms and two countries use 3,600 checks over 30 days.”
techradar.com/pro/ahrefs-brand-radar-review · checked -
“Coverage bias – Strongest in English; non-English markets represented proportionally.”
ahrefs.com/blog/brand-radar-methodology · checked -
“Locale – We only collect responses across locations with coverage based on our keyword data distribution.”
ahrefs.com/blog/brand-radar-methodology · checked
Competitors, citations and sentiment 5 quotes
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“Benchmark your brand against competitors in AI search and spot who wins your niche.”
ahrefs.com/brand-radar · checked -
“AI Share of Voice – the percentage of AI responses within your topic set that mention or cite your brand versus competitors”
ahrefs.com/brand-radar · checked -
“Find valuable AI citations to secure and create content AI loves to cite.”
ahrefs.com/brand-radar · checked -
“Monitor brand sentiment across AI search, including the aspects that shape your AI narrative.”
ahrefs.com/brand-radar · checked -
“Discover the fanout queries AI generates behind the scenes when processing a prompt to find content gaps.”
ahrefs.com/brand-radar · checked
Finding the prompts worth tracking 3 quotes
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“Brand Radar is Ahrefs' AI visibility tool that tracks how any brand shows up in AI search in over 500+ million AI prompts (modeled after real keywords from our database, asked by real humans).”
help.ahrefs.com/en/articles/11064852-what-is-brand-radar-and-how-to-use-it · checked -
“The AI Visibility Index maps how brands appear across millions of pre-collected AI responses, instantly, with no setup.”
ahrefs.com/brand-radar · checked -
“Search demand – the branded keywords behind your mentions, so you can see the actual query volume driving your AI visibility.”
ahrefs.com/brand-radar · checked
Telling you what to fix 3 quotes
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“Find valuable AI citations to secure and create content AI loves to cite.”
ahrefs.com/brand-radar · checked -
“Discover the fanout queries AI generates behind the scenes when processing a prompt to find content gaps.”
ahrefs.com/brand-radar · checked -
“Watch AI crawlers in real time: when they read your pages and which ones they visit most.”
ahrefs.com/brand-radar · checked
How fresh and how real the answers are 6 quotes
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“Prompts are entered in each respective AI platform (ChatGPT, Gemini, etc.), in the same location as the keyword that it was sourced from, ensuring location-appropriate responses.”
help.ahrefs.com/en/articles/11064852-what-is-brand-radar-and-how-to-use-it · checked -
“Question sets are updated and tested in chatbots monthly, using a 90-day reporting window.”
ahrefs.com/blog/brand-radar-methodology · checked -
“Metrics are directional indicators, not exact traffic counts – best understood as modeled visibility signals, and not performance metrics.”
ahrefs.com/blog/brand-radar-methodology · checked -
“The full index is expensive, though, and estimated exposure, imperfect classifications, and occasional messy response formatting demand some judgment.”
techradar.com/pro/ahrefs-brand-radar-review · checked -
“For ChatGPT, Brand Radar reported only three mentions globally — and zero for the US.”
writesonic.com/blog/ahrefs-brand-radar-review · checked -
“Custom prompts Track how AI answers the prompts you define, refreshed daily. Great if your niche is too specific to show up in any database. Starts at”
ahrefs.com/brand-radar · checked
Reports, exports and integrations 4 quotes
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“Create live, custom reports by combining Brand Radar charts and widgets with other supported widgets in the Ahrefs Reports Builder tool:”
help.ahrefs.com/en/articles/11064852-what-is-brand-radar-and-how-to-use-it · checked -
“You can pull data from Brand Radar using API.”
help.ahrefs.com/en/articles/11064852-what-is-brand-radar-and-how-to-use-it · checked -
“Create Looker Studio reports with Brand Radar Connector”
help.ahrefs.com/en/articles/11064852-what-is-brand-radar-and-how-to-use-it · checked -
“API and MCP access”
ahrefs.com/pricing · checked
Security and team controls 2 quotes
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“SSO & enterprise-grade security”
ahrefs.com/pricing · checked -
“Access management & audit log”
ahrefs.com/pricing · checked
Notability
Users 1 quote
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“Used by 3,000+ companies”
ahrefs.com/brand-radar · checked
Other quotes
Not cited by a score or fact 27 quotes
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“Custom Prompts are specific buyer questions answered by the AI platforms that matter to your pipeline, defined and set up by you, populated with data from the moment you start tracking.”
ahrefs.com/brand-radar · checked -
“Brand Radar is sold separately, so you don't need to buy the wider Ahrefs SEO suite first.”
techradar.com/pro/ahrefs-brand-radar-review · checked -
“Mentions – how often your brand name appears in AI answer text”
ahrefs.com/brand-radar · checked -
“Claude — Anthropic's AI assistant, tracked via API (Claude Sonnet 4.6 with web search). Available for custom prompts only; each check consumes 8 checks. No special add-on required.”
help.ahrefs.com/en/articles/11064852-what-is-brand-radar-and-how-to-use-it · checked -
“Looker Studio integration”
ahrefs.com/pricing · checked -
“Brand Radar is available as a standalone tool. When you purchase it, you’ll also receive an Ahrefs Free account.”
ahrefs.com/pricing · checked -
“No training on your data”
ahrefs.com/pricing · checked -
“Single platform: $199/month per index”
help.ahrefs.com/en/articles/11064852-what-is-brand-radar-and-how-to-use-it · checked -
“All platforms: $699/month (includes 2,500 custom prompt checks/month)”
help.ahrefs.com/en/articles/11064852-what-is-brand-radar-and-how-to-use-it · checked -
“Each prompt is checked daily on every selected platform. 5 prompts on 1 platform = 150 checks/mo. Claude consumes 8 checks per update.”
ahrefs.com/brand-radar · checked -
“Free for every paid Ahrefs Lite plan and above.”
ahrefs.com/brand-radar · checked -
“Brand Radar is available as a standalone tool.”
ahrefs.com/pricing · checked -
“These are monthly US-dollar prices, accurate as of October 15, 2026.”
techradar.com/pro/ahrefs-brand-radar-review · checked -
“We never run discounts. But if you're a website owner, you can sign up for Ahrefs Free to get free limited access to Site Explorer & Site Audit.”
ahrefs.com/pricing · checked -
“If you increase the frequency from daily to weekly or monthly, you can increase the number of total prompts that you track.”
help.ahrefs.com/en/articles/11064852-what-is-brand-radar-and-how-to-use-it · checked -
“Brand Radar tracks AI visibility across two query types, filterable by platform:”
ahrefs.com/brand-radar · checked -
“It works best for established brands or topics with meaningful search demand, since the index is built on Ahrefs’ keyword database and may have limited coverage for brands with little or no search volume.”
ahrefs.com/brand-radar · checked -
“Scope – Chatbot usage is highly personalized, and the number of possible AI queries is effectively infinite.”
ahrefs.com/blog/brand-radar-methodology · checked -
“If an AI platform requires login or doesn't have a publicly available free version, we may not be able to monitor it the same way as other platforms.”
help.ahrefs.com/en/articles/11064852-what-is-brand-radar-and-how-to-use-it · checked -
“Comparing a brand with its competitors led me from an overview to individual answers and the pages behind them.”
techradar.com/pro/ahrefs-brand-radar-review · checked -
“The Search Demand and Web Visibility modules felt fairly accurate.”
writesonic.com/blog/ahrefs-brand-radar-review · checked -
“Until it evolves to track how brands appear in actual prompts, not just keywords, the data will remain incomplete.”
writesonic.com/blog/ahrefs-brand-radar-review · checked -
“Claude consumes eight checks per execution, so its allowance disappears faster.”
techradar.com/pro/ahrefs-brand-radar-review · checked -
“I didn't independently audit the classifications, so this isn't a verdict on sentiment accuracy or customer satisfaction.”
techradar.com/pro/ahrefs-brand-radar-review · checked -
“Before Brand Radar, I was testing scripts and manually extracting AI responses from ChatGPT, AI Overviews, all the main AI-search platforms. With Brand Radar, it’s now just a few clicks to identify what I need, and export everything directly.”
Laura Lancu, SEO Growth Specialist at Octopus Energy · ahrefs.com/brand-radar · checked -
“$ 50/mo”
ahrefs.com/brand-radar · checked -
“$699/MO FOR ALL MODELS AI Visibility Index Map your AI visibility across 542 million real prompts people ask AI platforms. See who gets mentioned in your market. $ 199/mo 83 prompts/day +2,500 checks/month Overage $0.020/check billed monthly”
ahrefs.com/brand-radar · checked
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Pricing
ahrefs.com/brand-radar · checked