Keila
An AGPL newsletter tool with a form builder and a paid cloud
Our verdict
#1 of 4 in Self-hosted newsletter tools · Best for a small list you host yourself
Pros
- The program is free, and the project says it has no proprietary components
- Cloud starts at €8 a month, €96 a year, for 2,000 emails
- Contacts are unlimited on that plan
Cons
- The cloud has no free plan, and the pricing page explains why
- Email automations are still under Planned on the roadmap
- You still bring PostgreSQL 14 or newer
Who should skip:Anyone who needs multi-step email automations now.
Rankings and alternatives
Self-hosted newsletter tools scores
Evaluated Nov 8, 2026 Evidence ↓Pricing
- Self-hosted Free The open-source page says you can run your own instance. The cloud has no free plan.
- Keila XS €8.00 /month 2,000 emails a month, unlimited contacts, unlimited projects. The page says the price includes tax.
- Keila XXL €256.00 /month The top published cloud plan, 250,000 emails a month.
From the vendor’s pricing page, checked Nov 8, 2026. That page is authoritative.
Evidence and sources
Self-hosted newsletter tools scores
Setup 2 quotes
-
“You can easily install Keila from our official Docker image.”
keila.io/open-source · checked -
“All you need to run Keila, in addition to the container engine of your choice, is a PostgreSQL database. Keila requires PostgreSQL 14 or newer.”
keila.io/docs/installation · checked
Automation 3 quotes
-
“#492: Add Welcome Email to signup flow”
keila.io/roadmap · checked -
“#344: Add Support for Transactional Emails”
keila.io/roadmap · checked -
“#132: Add Email Automations”
keila.io/roadmap · checked
Signup forms 2 quotes
-
“With Keila’s Form Builder, you can create and design sign-up forms for your newsletter. Customize your forms with additional checkboxes, text fields, and dropdowns.”
keila.io · checked -
“With Keila, you can easily protect your forms with a captcha check and verify new sign-ups with double-opt-in.”
keila.io · checked
Lists and segments 2 quotes
Someone else runs it 5 quotes
-
“€8/month”
keila.io/pricing · checked -
“2,000 emails/month”
keila.io/pricing · checked -
“Why is there no free plan?”
keila.io/pricing · checked -
“Keila is a small bootstrapped business without a big marketing budget and we will never sell you data. That’s why there is no free plan.”
keila.io/pricing · checked -
“You can access the Keila source code and run your own instance of it for any purpose you see fit”
keila.io/open-source · checked
Facts
License 1 quote
-
“Keila uses the GNU Affero General Public License (GNU AGPL), Version 3.”
keila.io/open-source · checked
Runs on 1 quote
-
“You can easily install Keila from our official Docker image.”
keila.io/open-source · checked
Needs 1 quote
-
“All you need to run Keila, in addition to the container engine of your choice, is a PostgreSQL database. Keila requires PostgreSQL 14 or newer.”
keila.io/docs/installation · checked
Other quotes
Not cited by a score or fact 3 quotes
-
“While Open Core can be a valid business model for some, we are committed to keeping Keila 100% Open Source with no proprietary components.”
keila.io/open-source · checked -
“€256/month”
keila.io/pricing · checked -
“250,000 emails/month”
keila.io/pricing · checked
Pricing
keila.io/pricing · checked
