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Fathom Analytics

Managed, cookie-free website analytics with simple dashboards and multi-site reports

Visit usefathom.com
Screenshot of Fathom Analytics
Fathom Analytics, from app.usefathom.com

Our verdict

#4 of 6 in Hosted web analytics · For effortless client and multi-site reports

Pros

  • Clear reports that need little client training
  • Generous site allowance with every feature on every plan
  • Scheduled emails can combine selected sites for each recipient
  • Occasional traffic spikes do not stop data collection

Cons

  • No multi-step funnel reports
  • Anonymized analytics are stored on US infrastructure
  • No permanent free plan; the seven-day trial requires a card
  • GA4 imports omit events and have more limited filtering

Skip if: Marketing teams that need funnel analysis or EU-only storage of their analytics.

Read the full review →

Rankings and alternatives

Hosted web analytics scores

Evaluated Nov 11, 2026 Evidence ↓
  • Clear everyday reports · counts double 5

    5/5 means: An exceptionally legible dashboard gives non-specialists the main traffic and campaign answers at a glance

    Fathom's single-page dashboard answers pages, referrers, campaigns and event conversions with direct filters and saved views. It is deliberately approachable for owners and clients rather than an analyst's report builder.

  • Cost for normal website use · counts double 3

    3/5 means: A reasonable paid entry price, but no permanent free plan or a tight basic allowance

    The $15/month plan covers 100,000 pageviews and custom events combined, a useful small-site allowance with every analytics feature included. There is no ongoing free plan and the seven-day trial requires a card.

  • Marketing and conversion reports 2

    2/5 means: Events or goals and campaign reports, but no funnel, journey or revenue analysis

    UTM campaigns, custom events and monetary event values cover basic conversion reporting, but the current dashboard does not offer the multi-step funnel analysis provided by the deeper competitors.

  • Privacy and hosting 4

    4/5 means: Cookie-free without persistent personal identifiers, but anonymized data is stored in the US or across US/EU regions

    Tracking is cookie-free and EU visitors' personal data is processed and anonymized in the EU. The resulting anonymized analytics are stored on US infrastructure, unlike the EU-only storage of the top scorers.

  • Sites and client reporting 5

    5/5 means: Many sites and users with strong multi-site, client and white-label workflows at an accessible price

    Even the entry plan includes 50 sites, an all-sites view, public or password-protected dashboards and scheduled emails combining selected sites. Extra 50-site packs are $10/month, and every plan has the same features.

  • Migration and data access 4

    4/5 means: Historical imports and useful API/export options on self-serve plans

    GA4 daily analytics can be imported without an extra fee, with CSV and API access for exports. The importer does not recreate every GA report or GA event, so this is strong rather than complete migration support.

  • Fair usage and retention 4

    4/5 means: Clear overage charges or upgrade rules preserve collection, with useful long-term history

    Occasional spikes do not stop collection, and sustained overages lead to reminders before dashboard/API access pauses; collection continues even then. History lasts while subscribed, but it is not as forgiving as Plausible's no-action first overage month.

Pricing

  • Standard $15.00 /month Up to 100,000 monthly pageviews and custom events combined; at least 50 sites; annual billing includes two months free

From the vendor’s pricing page, checked Nov 11, 2026. That page is authoritative.

Evidence and sources

Hosted web analytics scores

Clear everyday reports 1 quote
  • “See which pages are popular, who’s sending traffic, which campaigns are converting and which events are paying off, all from one dashboard. Add a filter and you can drill into a campaign, a country or a single page in a click.”
    usefathom.com/features · checked
Cost for normal website use 5 quotes
  • “7-day free trial. Card required, and we’ll email you before your plan starts billing. Cancel anytime in your account settings.”
    usefathom.com/pricing · checked
  • “$15/month Up to 100,000 monthly pageviews”
    usefathom.com/pricing · checked
  • “Prices are in USD and renew automatically unless cancelled. Pageviews and custom events share your allowance across all sites (how limits work). Every plan includes at least 50 sites, and you can add extra sites in packs of 50 for $10/month.”
    usefathom.com/pricing · checked
  • “Choose the monthly pageviews you need across all your sites. Every plan includes the same analytics features and starts with a 7-day free trial.”
    usefathom.com/pricing · checked
  • “Do you offer a free plan? Nope”
    usefathom.com/pricing · checked
Marketing and conversion reports 2 quotes
  • “See which pages are popular, who’s sending traffic, which campaigns are converting and which events are paying off, all from one dashboard. Add a filter and you can drill into a campaign, a country or a single page in a click.”
    usefathom.com/features · checked
  • “Record newsletter signups, form submissions and purchases as events. Send a value with a purchase and choose the currency for your events, so you can see sales totals alongside completion counts.”
    usefathom.com/features · checked
Privacy and hosting 2 quotes
  • “You don’t need a consent banner that annoys visitors, clutters your layout and slows the page down. Fathom doesn’t use cookies, so you can keep analytics on your site without the pop-up.”
    usefathom.com/features · checked
  • “EU visitors’ personal data stays in the EU. Anonymized analytics are stored on our US infrastructure.”
    usefathom.com/features/data-isolation · checked
Sites and client reporting 5 quotes
  • “Your selected plan $15/month · Up to 100,000 monthly pageviews · 50 sites included”
    usefathom.com/pricing · checked
  • “Prices are in USD and renew automatically unless cancelled. Pageviews and custom events share your allowance across all sites (how limits work). Every plan includes at least 50 sites, and you can add extra sites in packs of 50 for $10/month.”
    usefathom.com/pricing · checked
  • “Choose the monthly pageviews you need across all your sites. Every plan includes the same analytics features and starts with a 7-day free trial.”
    usefathom.com/pricing · checked
  • “Schedule weekly or monthly emails for yourself, colleagues or clients. Send a report for one website, or bring several sites together in the same email. Each recipient gets the sites you select.”
    usefathom.com/features · checked
  • “Every plan includes at least 50 sites, with extra packs available. Check them together in the all-sites view, then open a site for the details. Share individual dashboards publicly or protect them with a password.”
    usefathom.com/features · checked
Migration and data access 4 quotes
  • “The importer brings in supported daily analytics available through Google’s API. It doesn’t recreate every GA4 report or import GA events. Imported data has different filtering options from data collected by Fathom, and the totals can differ between tools.”
    usefathom.com/features/ga-importer · checked
  • “We don’t charge extra for historical imports. Your imported history stays available to view and export while your Fathom subscription is active.”
    usefathom.com/features/ga-importer · checked
  • “Import historical GA4 data, and connect Google Search Console to see search terms, clicks, impressions and search positions alongside your website analytics.”
    usefathom.com/features · checked
  • “Download CSV files for a spreadsheet or report, or use our API to bring Fathom data into your own tools.”
    usefathom.com/features · checked
Fair usage and retention 3 quotes
  • “We’ll never turn your analytics off for occasional traffic spikes. If you stay well over your limit, we’ll email you about a larger plan, and you decide whether to upgrade or cancel (no hard feelings either way). We send a few friendly reminders and extra time before we pause dashboard and API access, and we keep collecting your data throughout.”
    usefathom.com/pricing · checked
  • “Every plan includes ongoing data retention. Come back to an old campaign, compare this year with last year, or see how far your site has come since you first installed Fathom.”
    usefathom.com/features · checked
  • “Full analytics history while subscribed”
    usefathom.com/pricing · checked

Facts

License 1 quote
  • “No. Fathom is a hosted product so we can process pageviews on a global CDN, keep dashboards fast, and process EU visitor data in the EU.”
    usefathom.com/features · checked
Runs on 1 quote
  • “Fathom Analytics is a hosted website analytics software tool. That means all you have to do is sign up for an account, embed our script on your website, and we take care of the rest.”
    usefathom.com/docs/start/create · checked
Needs 2 quotes
  • “Fathom Analytics is a hosted website analytics software tool. That means all you have to do is sign up for an account, embed our script on your website, and we take care of the rest.”
    usefathom.com/docs/start/create · checked
  • “7-day free trial. Card required, and we’ll email you before your plan starts billing. Cancel anytime in your account settings.”
    usefathom.com/pricing · checked

Other quotes

Not cited by a score or fact 1 quote
  • “We filter out bots, crawlers, DDoS junk and other non-human traffic, so your dashboard is a picture of people who actually visited. Data shows up in real time, not 24 to 48 hours later.”
    usefathom.com/features · checked

Pricing

usefathom.com/pricing · checked