Amplitude
Behavioral analytics with cohorts, account reporting and connected experiments

Our verdict
#1 of 9 in Product analytics tools · Best for shared product analysis
Pros
- Reusable metrics across charts, cohorts and tables
- Account funnels can combine actions by different people
- Autocapture, session replay and experiments in one platform
Cons
- Reusable behavioral cohorts are excluded from Free
- Account reporting and advanced governance need eligible paid plans
Who should skip: Teams that need reusable behavioral cohorts while staying entirely on the free plan.
Rankings and alternatives
Product analytics tools scores
Evaluated Nov 9, 2026 Evidence ↓- Self-service exploration 5
5/5 means: Teammates can define shared measures and behavioral groups once, reuse them across report types, and independently refine follow-up questions
Reusable standardized metrics cross charts, cohorts and tables, while multi-dimensional segments let teammates pursue follow-up questions. The positive OMR aggregate supports this judged workflow level, rather than defining the level itself.
- Tracking without repeated code changes 5
5/5 means: Interaction capture plus visual or rule-based definitions that apply to past collected events
Visual event labels apply retroactively to interactions collected after instrumentation went live.
- Investigating sessions 5
5/5 means: Connected recordings with developer diagnostics such as console, network or error context
Matching analyses, events or experiment exposures lead to session recordings, with console/network diagnostic context documented directly.
- Useful ongoing free plan 4
4/5 means: At least a million monthly events, with a core report, cohort or saved-report restriction
Two million monthly events and core analytics are free, but reusable behavioral cohorts are excluded.
- Analysis of customer accounts 5
5/5 means: Account funnels and account-level retention or broad chart coverage
The Accounts add-on supports cross-person account funnels and nearly every report type.
- Control over deployment 2
2/5 means: Vendor-operated cloud with a region choice
The common product is a proprietary hosted service with EU projects; supported customer-operated application deployment is not established.
Rests partly on what the sources don't mention, which is a weaker signal than what they say.
- Testing product changes 4
4/5 means: Native feature or variable assignment with conversion measurement
Native A/B tests and feature flags are integrated with the analytics platform; these quotes do not settle the most advanced statistical tier.
Rests partly on what the sources don't mention, which is a weaker signal than what they say.
- Acting through in-app guidance 5
5/5 means: Native guides or tours tied to behavioral audiences and measured outcomes
Native tours and checklists use behavioral cohorts, with analytics of their outcomes.
Pricing
- Free Free 2 million monthly events; reusable behavioral cohorts excluded.
- Plus Contact sales Usage-based; starts at zero and scales with event volume. Growth and Enterprise are custom priced.
From the vendor’s pricing page, checked Nov 9, 2026. That page is authoritative.
Evidence and sources
Product analytics tools scores
Self-service exploration 2 quotes
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“Save metrics and standardize across charts, cohorts, and tables Dig into multi-dimensional segments that impact metrics Compare metrics across your most relevant user segments”
amplitude.com/amplitude-analytics · checked -
“83% Ease of use Category average: 79 % Very good”
omr.com/en/reviews/vs/mixpanel-versus-amplitude · checked
Tracking without repeated code changes 2 quotes
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“Events you add with visual labeling work retroactively, because Amplitude captures all form-related events starting when your instrumentation goes live.”
amplitude.com/docs/get-started/autocapture · checked -
“Autocapture automatically collects common interactions such as page views, sessions, clicks, and form interactions from the Amplitude Browser, iOS, Android, React Native, and Flutter SDKs with minimal setup. Use Autocapture when you want baseline interaction data without writing tracking code for each event. For business-specific events, such as a completed purchase with custom properties, track them with the SDK's track method alongside Autocapture. This page shows how to enable Autocapture on each platform. For the full list of events and properties that Autocapture collects, refer to the Autocapture reference.”
amplitude.com/docs/get-started/autocapture · checked
Investigating sessions 2 quotes
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“Open a session replay from a chart, User Look-Up, or the Session Replay list.”
amplitude.com/docs/session-replay/inspect-replay-errors · checked -
“Inspect console logs and network requests alongside a session replay to identify technical failures during a user's interaction. Use the replay to locate a failure in one session, then analyze error events in charts to measure its impact across users.”
amplitude.com/docs/session-replay/inspect-replay-errors · checked
Useful ongoing free plan 2 quotes
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“Amplitude has plans for every stage of growth. The Amplitude Free plan includes 2 million events per month, session replay, A/B tests, feature flags, AI analytics, and unlimited seats, with no credit card required and no time limit. The Amplitude Plus plan starts at $0 and scales with your event volume as you grow. You can track usage in real time and upgrade anytime for better rates. For larger teams, the Growth and Enterprise plans offer custom pricing based on your volume and feature needs”
amplitude.com/pricing · checked -
“Behavioral cohorts Not included 20 per organization Included Included”
amplitude.com/pricing · checked
Analysis of customer accounts 3 quotes
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“In a standard funnel analysis, the same person must complete all steps of the funnel to count as a conversion. With group-level reporting, different members of the group can complete different steps in the funnel, and Amplitude still interprets that as a conversion.”
amplitude.com/docs/analytics/account-level-reporting · checked -
“All chart and report types in Amplitude support group-level reporting, except the Personas and Compass reports. To use an instrumented group in your chart, select the group in the Users dropdown in the Segmentation Module.”
amplitude.com/docs/analytics/account-level-reporting · checked -
“Plan availabilityAdd-on functionality is available for certain tiers. Contact Sales for more information.”
amplitude.com/docs/analytics/account-level-reporting · checked
Control over deployment 2 quotes
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“The base URL depends on your project's data residency. For EU projects, replace the default base URL in the examples with the EU base URL in this table.”
amplitude.com/docs/apis/analytics/export · checked -
“As between Customer and Amplitude, Amplitude owns and retains all right, title and interest in and to the Amplitude Services, Beta Services, Documentation, and all improvements, enhancements or modifications to the foregoing, and anything developed and delivered under these Terms, including System Data.”
amplitude.com/terms · checked
Testing product changes 2 quotes
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“Amplitude Analytics is also fully integrated with the rest of the Amplitude platform, allowing seamless workflow between experimentation, session replay, guides and surveys, and the rest of your data stack.”
amplitude.com/amplitude-analytics · checked -
“Amplitude has plans for every stage of growth. The Amplitude Free plan includes 2 million events per month, session replay, A/B tests, feature flags, AI analytics, and unlimited seats, with no credit card required and no time limit. The Amplitude Plus plan starts at $0 and scales with your event volume as you grow. You can track usage in real time and upgrade anytime for better rates. For larger teams, the Growth and Enterprise plans offer custom pricing based on your volume and feature needs”
amplitude.com/pricing · checked
Acting through in-app guidance 3 quotes
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“Build personalized guides and surveys using behavioral cohorts and understand how your users interact with them.”
amplitude.com/guides-and-surveys · checked -
“ToursChecklistsAnnouncementsTooltipsBannersModals”
amplitude.com/guides-and-surveys · checked -
“Target the right users at the right time. Build cohorts from behavioral insights, then trigger guides and surveys to drive actions and outcomes.”
amplitude.com/guides-and-surveys · checked
Facts
License 1 quote
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“As between Customer and Amplitude, Amplitude owns and retains all right, title and interest in and to the Amplitude Services, Beta Services, Documentation, and all improvements, enhancements or modifications to the foregoing, and anything developed and delivered under these Terms, including System Data.”
amplitude.com/terms · checked
Runs on 1 quote
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“Autocapture automatically collects common interactions such as page views, sessions, clicks, and form interactions from the Amplitude Browser, iOS, Android, React Native, and Flutter SDKs with minimal setup. Use Autocapture when you want baseline interaction data without writing tracking code for each event. For business-specific events, such as a completed purchase with custom properties, track them with the SDK's track method alongside Autocapture. This page shows how to enable Autocapture on each platform. For the full list of events and properties that Autocapture collects, refer to the Autocapture reference.”
amplitude.com/docs/get-started/autocapture · checked
Needs 1 quote
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“Autocapture automatically collects common interactions such as page views, sessions, clicks, and form interactions from the Amplitude Browser, iOS, Android, React Native, and Flutter SDKs with minimal setup. Use Autocapture when you want baseline interaction data without writing tracking code for each event. For business-specific events, such as a completed purchase with custom properties, track them with the SDK's track method alongside Autocapture. This page shows how to enable Autocapture on each platform. For the full list of events and properties that Autocapture collects, refer to the Autocapture reference.”
amplitude.com/docs/get-started/autocapture · checked
Notability
- Wikidata item Q81969219 · checked
- Page views, en.wikipedia.org (the edition with the most), Nov 2025 to Oct 2026 · checked
Users 1 quote
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“Over 4,500 companies trust Amplitude”
amplitude.com/amplitude-analytics · checked
Other quotes
Not cited by a score or fact 7 quotes
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“Everything you need to unlock customer growth: funnel analysis, retention analysis, event segmentation, data tables, user sessions, and more.”
amplitude.com/amplitude-analytics · checked -
“Autocapture automatically collects common interactions such as page views, sessions, clicks, and form interactions from the Amplitude Browser, iOS, Android, React Native, and Flutter SDKs with minimal setup. Use Autocapture when you want baseline interaction data without writing tracking code for each event. For business-specific events, such as a completed purchase with custom properties, track them with the SDK's track method alongside Autocapture. This page shows how to enable Autocapture on each platform. For the full list of events and properties that Autocapture collects, refer to the Autocapture reference.”
amplitude.com/docs/get-started/autocapture · checked -
“To get started with Session Replay, you can either use the Session Replay browser SDK plugin that comes with Amplitude’s Browser SDK or the Session Replay standalone SDK if you instrumented your web app with third-party tools, such as Segment. We also support mobile frameworks such as iOS, Android, and React Native. To learn more, check out our Help Docs or visit Amplitude Academy.”
amplitude.com/session-replay · checked -
“Amplitude has plans for every stage of growth. The Amplitude Free plan includes 2 million events per month, session replay, A/B tests, feature flags, AI analytics, and unlimited seats, with no credit card required and no time limit. The Amplitude Plus plan starts at $0 and scales with your event volume as you grow. You can track usage in real time and upgrade anytime for better rates. For larger teams, the Growth and Enterprise plans offer custom pricing based on your volume and feature needs”
amplitude.com/pricing · checked -
“The Growth plan is built for teams that need advanced analytics, causal insights, SSO and project permissions, and real-time data streaming. The Enterprise plan adds dedicated support, a customer success manager, advanced security, advanced user management, RBAC (role based access control), and compliance features, and custom data retention. Both plans are custom-priced based on your volume and requirements.”
amplitude.com/pricing · checked -
“Changes to account groups and group properties apply to new data and don't affect historical data.”
amplitude.com/docs/analytics/account-level-reporting · checked -
“The Export API lets you export your project's event data.”
amplitude.com/docs/apis/analytics/export · checked
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Pricing
amplitude.com/pricing · checked
