Countly
Product analytics in a dedicated cloud instance or on your own infrastructure
Our verdict
#7 of 9 in Product analytics tools · For supported analytics inside your infrastructure
Pros
- Enterprise supports customer infrastructure and air-gapped deployment
- Flex provides a dedicated managed instance
- Intelligence combines behavioral reports with live formulas
Cons
- Funnels and retention require an add-on to the Flex base plan
- Private deployment still requires instrumentation and operational planning
Who should skip: Small teams that want a free managed behavioral platform rather than a commercial deployment.
Rankings and alternatives
Product analytics tools scores
Evaluated Nov 9, 2026 Evidence ↓- Self-service exploration 4
4/5 means: Connected drill-down and reusable analyses let a team pursue follow-up questions
Drill queries can be filtered, compared and reused in funnels, cohorts or dashboards. Shared per-app permissions establish connected reuse, but broad independent self-service use is judged from vendor workflow signals only.
Rests partly on what the sources don't mention, which is a weaker signal than what they say.
- Tracking without repeated code changes 2
2/5 means: Application SDK records explicitly instrumented business events
SDK instrumentation and validation are established. Broad retrospective interaction autocapture was searched directly but not established, so this score is a documented lower bound.
Rests partly on what the sources don't mention, which is a weaker signal than what they say.
- Investigating sessions unknown
A direct session-replay search across pricing, analytics and the feature catalog found no usable positive or explicitly negative statement; visual replay remains unknown.
- Useful ongoing free plan 1
1/5 means: The managed behavioral product starts with a paid plan after its trial
The scored commercial Flex form has a 14-day trial and then a paid subscription. Lite is a separate edition.
- Analysis of customer accounts 2
2/5 means: User segmentation and profile groups
Static profile groups and filters are established, but first-class company-level aggregation was not found in the direct gap search.
Rests partly on what the sources don't mention, which is a weaker signal than what they say.
- Control over deployment 5
5/5 means: Supported full application on customer infrastructure, including private or air-gapped deployment
Enterprise supports the full application in customer infrastructure, including air-gapped deployment.
- Testing product changes 4
4/5 means: Native feature or variable assignment with conversion measurement
Experiments assign app-variable variants and compare conversion goals. Flex needs Adaptivity; higher statistical-method breadth is not established.
Rests partly on what the sources don't mention, which is a weaker signal than what they say.
- Acting through in-app guidance 4
4/5 means: Native multi-step guidance or messaging journeys triggered by behavior
Native multi-step push and in-app journeys respond to behavioral segments. A guided-tour workflow beyond messaging journeys is not established.
Rests partly on what the sources don't mention, which is a weaker signal than what they say.
Pricing
- Flex $175.00 /month USD monthly starting price for basic analytics; funnels and retention require Intelligence.
- Flex with Intelligence, Tier 5K $219.00 /month 5,000 MAU / 5 million monthly data points; $175 base plus $44 Intelligence, before regional or other extras.
- Enterprise Contact sales Supported deployment in your infrastructure or air-gapped environment; annual custom contract.
From the vendor’s pricing page, checked Nov 9, 2026. That page is authoritative.
Evidence and sources
Product analytics tools scores
Self-service exploration 2 quotes
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“Drill is the segmentation engine behind every report. Filter by event properties, profile attributes, cohorts and time, compare two periods side by side, and turn the result into a widget. Cee sits next to it to write the query for you.”
countly.com/platform/analytics · checked -
“Saved Drill queries, cohorts and dashboards are shared per app with role-based permissions. Scheduled email reports and alerts cover the rest.”
countly.com/platform/analytics · checked
Tracking without repeated code changes 2 quotes
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“Instrument your product, validate data flow, and get key use cases live. Teams can move independently or work directly with our team to move faster.”
countly.com · checked -
“iOS, Android, Web (JavaScript), React Native, Flutter, Unity, Node.js, Java, Windows, C++, HarmonyOS”
countly.com/ai · checked
Useful ongoing free plan 2 quotes
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“Flex includes a 14-day free trial. For Enterprise, we provide a demo environment and a guided evaluation with your team.”
countly.com/pricing · checked -
“Flex starts at $175 per month for a dedicated instance in the Google Cloud region you choose. Adaptivity and Intelligence capabilities can be added at any time, and an uptime SLA is available as an add-on. Billing is monthly and you can cancel at any time.”
countly.com/pricing · checked
Analysis of customer accounts 1 quote
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“Cohorts recompute as behavior changes. Profile groups hold the sets no rule can express: beta testers, founding customers, the profiles an incident touched.”
countly.com/feature/profiles · checked
Control over deployment 1 quote
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“Deploy in your cloud, your data center or air-gapped”
countly.com/pricing · checked
Testing product changes 2 quotes
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“An experiment serves different values of your app’s variables to a share of your users, measures which one converts better on goals you define from your own data, and turns the winner into the value everyone gets. No release, and no separate testing tool.”
countly.com/feature/experiments · checked -
“Add Adaptivity: push, in-app, journeys, A/B, surveys, Adaptive Variables, hooks”
countly.com/pricing · checked
Acting through in-app guidance 2 quotes
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“Push, in-app messages, journeys, A/B tests, surveys and Adaptive Variables, triggered by the same real-time data you analyze. The segment you found a minute ago is the audience you message now.”
countly.com/platform/engagement · checked -
“Multi-step flows across push, in-app and webhooks with waits, conditions and exits, driven by live events.”
countly.com/platform/engagement · checked
Facts
License 1 quote
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“Model: B2B software, licensed per deployment or per usage; not an advertising business”
countly.com/ai · checked
Runs on 1 quote
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“iOS, Android, Web (JavaScript), React Native, Flutter, Unity, Node.js, Java, Windows, C++, HarmonyOS”
countly.com/ai · checked
Needs 1 quote
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“Instrument your product, validate data flow, and get key use cases live. Teams can move independently or work directly with our team to move faster.”
countly.com · checked
Other quotes
Not cited by a score or fact 6 quotes
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“Funnels, retention, cohorts, journeys, drill and crash analytics on the same live data. Raw events by default, no pre-aggregation, no overnight jobs; sampling is an option you switch on, never something done to you. Events are queryable the moment they arrive.”
countly.com/platform/analytics · checked -
“Add Intelligence: funnels, retention, flows, formulas, crashes, Drill, Cee”
countly.com/pricing · checked -
“Intelligence capability $44.00/mo at Tier 5K”
flex.countly.com/pricing.html · checked -
“Tier 5K 5,000 5M $175.00/month 14-day free trial”
flex.countly.com/pricing.html · checked -
“17,000+ apps in 126 countries keep their data at home.”
countly.com/platform/features · checked -
“Session timeline before the crash”
countly.com/platform/analytics · checked
Pricing
flex.countly.com/pricing.html · checked