Heap
Autocapture analytics for defining interactions and exploring historical behavior
Our verdict
#8 of 9 in Product analytics tools · For defining useful events after collection
Pros
- Historical interactions can answer questions defined later
- Funnels, journeys and retention share action-based filters
- Account funnels cover multi-person customer journeys
Cons
- Advanced analysis and event definitions still take learning
- Replay costs extra on Pro and Premier
Who should skip: Teams choosing solely for autocapture without comparing the definition workflow and paid scope.
Rankings and alternatives
Product analytics tools scores
Evaluated Nov 9, 2026 Evidence ↓- Self-service exploration 3
3/5 means: Configurable reports and shared views, with substantial definition or learning work
The query builder and shared charts support exploration, but recurring review evidence describes substantial concept-learning and event-definition work. That burden supports the configurable-report level in this judged scale.
- Tracking without repeated code changes 5
5/5 means: Interaction capture plus visual or rule-based definitions that apply to past collected events
Captured interactions can be defined and analyzed against historical data.
- Investigating sessions 3
3/5 means: Direct movement from an analysis or experiment into matching recordings
Integrated replay supplies context to user actions, purchased as an add-on on Pro/Premier; native-mobile diagnostic scope is not settled here.
Rests partly on what the sources don't mention, which is a weaker signal than what they say.
- Useful ongoing free plan 3
3/5 means: Ongoing behavioral analysis for a small audience, such as 500 active users or 10,000 monthly sessions
Free analysis is limited to 10,000 monthly sessions with six months of accessible history.
- Analysis of customer accounts 4
4/5 means: Native group or account conversion funnels
Pro/Premier account funnels analyze conversion across an account. Full account-retention coverage is not established in this evidence.
Rests partly on what the sources don't mention, which is a weaker signal than what they say.
- Control over deployment 2
2/5 means: Vendor-operated cloud with a region choice
Premier offers region-specific storage within the vendor SaaS product; higher deployment autonomy is not established.
Rests partly on what the sources don't mention, which is a weaker signal than what they say.
- Testing product changes 2
2/5 means: A documented integration analyzes assignments from a separate experiment platform
The Optimizely integration sends external experiment data into Heap funnel analysis; native broader experiment delivery is not established.
Rests partly on what the sources don't mention, which is a weaker signal than what they say.
- Acting through in-app guidance unknown
Direct searches for Heap in-app guides/surveys and the product integration catalog did not establish a usable native-guidance or engagement-audience quote. Unknown, not absent.
Pricing
- Free Free 10,000 monthly sessions and six months of data history.
- Growth / Pro / Premier Contact sales Growth estimate after installation; Pro and Premier use custom session pricing. Replay is an add-on on Pro and Premier.
From the vendor’s pricing page, checked Nov 9, 2026. That page is authoritative.
Evidence and sources
Product analytics tools scores
Self-service exploration 2 quotes
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“Surface the actions that make a difference Use the Heap query builder to quickly answer critical questions and see how key aspects of your digital experience are performing. Track the performance of any event with charts, graphs, and big number cards. Get the real view of your customer journey with Funnels, Journey Maps, and Retention charts. Filter users by the actions they take in the digital experience.”
heap.io/platform/charts · checked -
“Some reviewers find Heap’s concepts or advanced analyses take substantial time to learn.”
g2.com/products/heap-by-contentsquare/reviews · checked
Tracking without repeated code changes 2 quotes
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“Heap provides the easiest and most comprehensive way to automatically capture the user interactions on your site, from the moment of installation forward. A single snippet grabs every click, swipe, tap, pageview, and fill — forever.”
heap.io/platform/autocapture · checked -
“Answer questions immediately, using historical data”
heap.io/platform/autocapture · checked
Investigating sessions 3 quotes
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“Get full context on every user action with integrated session replay. Heap directs you to the exact point in a session that you care about, saving you time and effort. Fully understand why users do what they do. Instantly see what the fix is.”
heap.io · checked -
“• Session Replay as add-on”
heap.io/pricing · checked -
“Replays are automatically cued to the exact event you need. Easily track and search both client and server-side events within a replay for paths, errors, and clicked text.”
heap.io/platform/session-replay · checked
Useful ongoing free plan 2 quotes
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“Up to 10k monthly sessions”
heap.io/pricing · checked -
“• 6 months data history”
heap.io/pricing · checked
Analysis of customer accounts 2 quotes
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“• Account analytics”
heap.io/pricing · checked -
“An Account funnel looks at conversion rate at the account level.”
help.heap.io/hc/en-us/articles/37271972717073-Funnel-analysis-overview · checked
Control over deployment 2 quotes
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“• Region specific storage”
heap.io/pricing · checked -
“1.1 License Grant. Heap will make the Services available to Customer as a software-as-a-service (“SaaS”), and grants Customer a license to access the Services through its documented access points and to use its documented functionality for its internal operations for the duration of the subscription term and to the limits of the subscription scope described in the Order Form.”
heap.io/legal/heap-master-services-agreement · checked
Testing product changes 1 quote
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“Send experiment data from Optimizely to Heap and use funnel analysis to see who’s converting or dropping off”
heap.io/heap-optimizely · checked
Facts
License 1 quote
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“3.1 Ownership. Heap is the sole and exclusive owner of all rights, title and interest in and to the Services and Heap’s proprietary property and, unless expressly granted, reserves all right, title, and interest in and to the same.”
heap.io/legal/heap-master-services-agreement · checked
Runs on 1 quote
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“Heap provides the easiest and most comprehensive way to automatically capture the user interactions on your site, from the moment of installation forward. A single snippet grabs every click, swipe, tap, pageview, and fill — forever.”
heap.io/platform/autocapture · checked
Needs 1 quote
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“Heap provides the easiest and most comprehensive way to automatically capture the user interactions on your site, from the moment of installation forward. A single snippet grabs every click, swipe, tap, pageview, and fill — forever.”
heap.io/platform/autocapture · checked
Notability
Users 1 quote
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“Heap is used by over 10,000 companies to understand customers’ end-to-end journeys, improve conversion and activation, increase retention, and deliver a great user experience.”
heap.io · checked
Other quotes
Not cited by a score or fact 5 quotes
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“Graph conversion events, build funnels, track retention, and figure out which growth levers influence your business the most.”
heap.io/platform/charts · checked -
“Custom Session Pricing”
heap.io/pricing · checked -
“We believe you shouldn’t have to pay extra for standard privacy and security, which is why all customers have access to SSO.”
heap.io/platform/security · checked -
“AB Tasty offers feature management, experimentation, and personalization solutions”
partners.heap.io/technology-partners · checked -
“Chart the ratio of one metric to another. It works by dividing the result of the first chart by the results of the second chart.”
help.heap.io/hc/en-us/articles/37271942397329-Usage-over-time-overview · checked
Pricing
heap.io/pricing · checked