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OpenPanel

Open-source web and product analytics with a managed EU cloud option

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OpenPanel’s website, from openpanel.dev

Our verdict

#9 of 9 in Product analytics tools · For web and product analytics together

Pros

  • Website and product reports use the same event data
  • Open-source application can run on your own server
  • Session replay is available with the analytics product

Cons

  • Cloud has a trial rather than a general free tier
  • No built-in feature-flag delivery or experiment engine
  • Session recordings are retained for 30 days

Who should skip: Teams that want analytics, feature flags, and experimentation in one platform.

Read the full review →

Rankings and alternatives

Product analytics tools scores

Evaluated Nov 9, 2026 Evidence ↓
  • Self-service exploration 4

    4/5 means: Connected drill-down and reusable analyses let a team pursue follow-up questions

    A shared dashboard can contain reports built from events, breakdowns, and formulas; chart types can change without losing context. This is judged from the documented workflow, without enough independent comparative ease signals.

    Rests partly on what the sources don't mention, which is a weaker signal than what they say.

  • Tracking without repeated code changes 3

    3/5 means: Automatic collection of basic navigation and lifecycle events

    Page views are captured automatically after setup; click events require configured tracking attributes or calls. A broader retroactive automatic interaction workflow is not established.

    Rests partly on what the sources don't mention, which is a weaker signal than what they say.

  • Investigating sessions 3

    3/5 means: Direct movement from an analysis or experiment into matching recordings

    Funnel steps lead to user profiles and sessions, and recorded session rows link to replay. Browser diagnostics are not established.

    Rests partly on what the sources don't mention, which is a weaker signal than what they say.

  • Useful ongoing free plan 1

    1/5 means: The managed behavioral product starts with a paid plan after its trial

    The managed cloud service has a 30-day trial and paid plans; its free cloud program is restricted to qualifying open-source projects.

  • Analysis of customer accounts 3

    3/5 means: Aggregate events by an organization or another group ID

    Group analytics supports aggregating usage by companies or accounts. The evidence does not establish account-level funnel and retention semantics.

    Rests partly on what the sources don't mention, which is a weaker signal than what they say.

  • Control over deployment 5

    5/5 means: Supported full application on customer infrastructure, including private or air-gapped deployment

    The full open-source application runs on customer infrastructure; a supporter subscription offers priority help directly from the team. This is not evidence of an enterprise support contract.

  • Testing product changes 1

    1/5 means: Export or API data can be used to analyze tests elsewhere

    OpenPanel can analyze variant properties and export data while a separate platform delivers experiments; its own comparison says it does not deliver flags or experiment statistics.

  • Acting through in-app guidance unknown

    The vendor says Guides & Surveys have no equivalent, but the selected evidence does not establish the level-one behavioral-audience export workflow; no score is inferred.

Pricing

  • Cloud, 5,000 monthly events $2.50 /month 30-day free trial; managed cloud pricing scales with event volume.
  • Self-hosted Free Free open-source deployment; optional supporter subscription provides priority help.

From the vendor’s pricing page, checked Nov 9, 2026. That page is authoritative.

Evidence and sources

Product analytics tools scores

Self-service exploration 3 quotes
Tracking without repeated code changes 3 quotes
  • “1Install OpenPanelAdd the script tag or an SDK. Page views, referrers and devices are tracked from the first visit.”
    openpanel.dev/docs · checked
  • “Nothing is captured behind your back. Three things are automatic when you turn them on; everything else is a call you make.”
    openpanel.dev/features/event-tracking · checked
  • “If you prefer not to write JavaScript, you can use data attributes to track clicks automatically.”
    openpanel.dev/docs/get-started/track-events · checked
Investigating sessions 3 quotes
  • “Session replay is not enabled by default. You explicitly opt in per-project. When disabled, the replay script is never downloaded, keeping your analytics bundle lean.”
    openpanel.dev/docs/session-replay · checked
  • “Replay on the rowSessions with a recording carry a video icon. One click to watch.”
    openpanel.dev/features/session-tracking · checked
  • “A percentage is a question. The answer is the people behind it. Open who completed a step or who dropped off after it, and land on their profiles and sessions.”
    openpanel.dev/features/funnels · checked
Useful ongoing free plan 3 quotes
  • “Start free trial30-day free trial. No credit card needed.”
    openpanel.dev/pricing · checked
  • “5K $2.50 $25”
    openpanel.dev/pricing · checked
  • “Building something open source? We host your analytics for free in exchange for a link back.”
    openpanel.dev/pricing · checked
Analysis of customer accounts 2 quotes
  • “Groups let you associate users with a shared entity — like a company, workspace, or team — and analyze behavior at that level. Instead of asking "what did Jane do?", you can ask "what is Acme Inc doing?"”
    openpanel.dev/docs/get-started/groups · checked
  • “Group membership — set with setGroup() / setGroups(). Links a user profile to one or more groups, and automatically attaches those group IDs to every subsequent track() call.”
    openpanel.dev/docs/get-started/groups · checked
Control over deployment 3 quotes
  • “The same open-source code, on your own infrastructure with Docker Compose. No event limits.”
    openpanel.dev/pricing · checked
  • “Questions from supporters go to the top of the queue on Discord, and you talk to the people who wrote the code.”
    openpanel.dev/supporter · checked
  • “Check your inbox. You should have an invite to the private supporter channel on Discord. That is where you get priority help and can talk to the team directly. Nothing there? Email [email protected] and we will sort it out.”
    openpanel.dev/supporter-thanks · checked
Testing product changes 2 quotes
  • “PostHog ships feature flags and A/B tests with significance testing in the same product as its analytics. OpenPanel can break any report down by a variant property, but it has no flag delivery and no experiment statistics.”
    openpanel.dev/compare/posthog-alternative · checked
  • “No lock-inExport everything through the API, or move to self-hosting with the same code.”
    openpanel.dev/pricing · checked

Facts

License 1 quote
  • “Tracking is cookie-less by default, and the code is AGPL licensed on GitHub.”
    openpanel.dev/docs · checked
Runs on 1 quote
  • “Pick your stack All SDKs Astro Express Java JavaScript Kotlin Next.js Node.js Nuxt Python React React Native Remix Ruby Rust Script tag Swift”
    openpanel.dev/docs · checked
Needs 1 quote
  • “1Install OpenPanelAdd the script tag or an SDK. Page views, referrers and devices are tracked from the first visit.”
    openpanel.dev/docs · checked

Other quotes

Not cited by a score or fact 11 quotes
  • “OpenPanel is open-source web and product analytics. One script gives you the traffic numbers you would get from Plausible or Google Analytics, and the same events power product reports like funnels, retention, user profiles and session replay.”
    openpanel.dev/docs · checked
  • “Hosted in the EU, updated first, backed up and monitored. Start tracking in a minute.”
    openpanel.dev/pricing · checked
  • “No overage billsWe email you at 80% of your plan. Go over and new events wait for the next period. We never charge extra.”
    openpanel.dev/pricing · checked
  • “Track events from any app, then ask the questions that matter. Where do users drop off? Who comes back? Which plan converts? Funnels, retention, cohorts and profiles, with no limit on any of them.”
    openpanel.dev · checked
  • “Unlimited replays — no cap on the number of sessions recorded 30-day retention — replays are stored and accessible for 30 days”
    openpanel.dev/docs/session-replay · checked
  • “Groups are never auto-populated on events — even after assign_group. Pass groups explicitly on each track call where you need group data.”
    openpanel.dev/docs/api/track · checked
  • “Amplitude features without a 1-to-1 mapping in OpenPanel: predictive cohorts (no equivalent), feature flags (use a dedicated tool like Hypertune or Statsig), Guides & Surveys (no equivalent), and Amplitude Experiment (you'll need a separate experimentation tool, OpenPanel handles A/B test events but doesn't run experiments). Behavioral cohorts, funnels, retention, custom events, user properties, and session replay all have direct equivalents.”
    openpanel.dev/compare/amplitude-alternative · checked
  • “PostHog is the better choice if you want one vendor for analytics, feature flags, A/B experiments with statistics, surveys and error tracking, or if you want to write SQL against your data. OpenPanel has none of those products, and we would rather you know that before you migrate.”
    openpanel.dev/compare/posthog-alternative · checked
  • “HogQL lets you write SQL against your events from the PostHog UI. OpenPanel has a visual report builder. Self-hosters can query ClickHouse directly, but there is no SQL editor in the dashboard.”
    openpanel.dev/compare/posthog-alternative · checked
  • “Every user with sessions, events and revenue, and the company they belong to.”
    openpanel.dev/compare/amplitude-alternative · checked
  • “$20/ month”
    openpanel.dev/supporter · checked
Show all 11

Pricing

openpanel.dev/pricing · checked